Future-facing and fearless, Sportmax embraces freedom of movement and innovative fabrics. Founded in 1969 by Achille Maramotti, Sportmax incorporates the principles developed by its parent company Max Mara Fashion Group. With Italian craftsmanship, clean cuts and technically advanced textiles at the forefront of its designs, Sportmax continues to create maximum impact both in and outside the world of modern sportswear. From sharp cut tailoring to androgynous coats with silhouettes harking back to the roaring 20s, the brand celebrates and grounds the feminine frame.